a space where the ARTS bring us all together
Mission
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To provide a multicultural co-workspace supporting individual artists, arts educators, and arts organizations.
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To create access and inclusion to arts education and arts programs for our diverse, multigenerational community so more people may experience the transformative power of the arts.
Vision
By renovating and repurposing Verona's vacant 1917 schoolhouse, AH360 can thrive through the cross-pollination and collaboration of arts entrepreneurs, solo artists and nonprofit groups all working in a diverse and dynamic ecosystem. As the lessor of the City's space, the AH360 will sublet space to arts-based anchor tenants. These thriving arts entities provide monthly rent to the nonprofit AH360, which in turn provides a deeply supportive artistic home and invests a portion of funds in AH360
low-cost & no-cost arts education offerings.
Our tenants will be able to collaborate with the nonprofit AH360 to gain fiscal sponsorship for grants and individual contributions to support their own community
outreach educational programs.
AH360 answers the NEED for:
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Studio space for artists working in dance, visual art, theatre, and music
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Transformative and accessible arts education programming for all ages
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Resources and workspace to empower artists centering on women, BIPOC, LGBTQ+, and historically underrepresented artists
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A destination arts space in downtown Verona and western Dane County
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Performance and exhibition space that builds community connection
ARTistic ECOSYSTEM
TOGETHER we are financially strong
Working as an artistic ecosystem allows our collective of organizations, artists and companies to cross-pollinate and thrive by sharing multiple spaces, marketing and technology plus resources, audiences, students and customers.
Space for Resident Organizations
Revenue stream: long-term rental agreements
Working as an ecosystem means our business plan is primarily sustained by each business holding a lease in the house. The rent from tenants will provide 70% of the income for operational costs of the Art House 360. Consistent monthly revenue will allow each organization to focus on their mission and have the financial stability to increase their impact on the artists, kids, teens and adults they serve.
Community Space
Revenue Stream: rental fees, event tickets, concessions, individual donations, local grants & business sponsors.
The heart of AH360 is our community room, where students, parents, and supporters come to congregate -- and where we keep the ecosystem thriving by offering concessions, live music, poetry slams, camps, retail gallery space, community arts events and private rentals.
Outreach Programs
Revenue Stream: Individual donations, foundational support, local grants & business sponsors.
Art House 360 will create access and inclusion to the arts for our multicultural and multigenerational community by offering scholarships and low- or no-cost programming. We are committed to building relationships and developing meaningful engagement with area schools and nonprofits. At the same time, we will ensure that all artists providing services are paid a good wage for their talent and craft.
WHY Build this Community ARTS Space?
ART CREATES TRANSFORMATIVE EXPERIENCES
We know that the arts have the potential to transform lives and the community. Rather than focusing on one artistic area, AH360 will create an ecosystem that will offer a full array of artistic programming and experiences for a diverse community with varying talent, experiences, and interests.
DIVERSITY AND EQUITY
We believe diversity is a strength and that we are stronger as individuals and as a community when everyone has the opportunity to belong and succeed. We have put together a diverse leadership team and artistic collaborators by design. We recognize that each person has different circumstances. The Art House is a multi-generational space for each member of our diverse, multicultural community. Through the arts, we affirm our multiple and intersecting identities and facilitate connection across identities and cultures. We are intentional in utilizing inclusive practices that make it possible for more people to access and experience arts education programs & shows.
A HOME FOR ARTISTS
We envision a space where artists have stability, a place to call ‘HOME’. By building an artistic ecosystem, we give artists a much-needed home base to thrive in their artistic work, opportunities to be financially successful by sharing costs and to create consistent income by having a permanent, affordable space. AH360 also provides more jobs in Dane County for artists, designers, and teaching artists through camps, workshops, and shows.
COMMUNITY, WELL-BEING, & CONNECTION
Countless studies have revealed the profound impact of the arts on our psychological well-being, reducing stress levels, and improving overall physical, mental, and emotional wellness. Our HOUSE has the potential to provide relief from the mental health crisis that many are experiencing – and give our students opportunities for time away from screens – to awaken creativity, connection, and confidence. Community members will come together at the Art House 360 to participate in joyful and inspiring experiences with others.
AH360 Annual Revenue Sources
